PuMa - Publicity and Marketing Management
Iobyte is pleased to announce the launch of its PuMa toolset to provide publishing clients of all sizes with unprecedented control and insight over their publicity and marketing activities.
Iobyte delivers the only full-featured publicity and marketing tracking and management tool available to the Publishing industry. PuMa can be used as part of an integrated feature in our MarketView dashboard or as a standalone implementation. Enter publicity hits and marketing events in a structured form so data is consistent across your whole catalog. Instantly see events lined up with sales and traffic charts to see impact. Analyze the impact on sales and traffic to get quantifiable ROI and effectiveness metrics. Further analyze different types of activities across multiple books to gain a better understanding of how effective each activity type, media type, and outlet are for each category.
- Fast, easy, consistent entry and management of data
- Instant visualization of activities against sales and traffic data
- Simple analytics to quantify impact on sales, traffic, and conversion over various periods pre- and post- activity
- Develop strong understanding of how effective each type of marketing/publicity is across catalog
